Seo Yeon Kim

Global Music Strategy Analyst

International expansion, audience segmentation, and cross-market Afrobeats strategy

Seo-yeon examines Afrobeats through the mechanics of global audience formation. She specializes in comparing Naija music’s export playbook with K-pop, Latin pop, and platform-native fan systems.

Posts by Seo Yeon Kim

Tems and the Power of Restraint: How Minimalist Songwriting Became a Global Afrobeats Weapon

Artists Explore how Tems uses space, phrasing, and vocal texture to conquer the global...

09.07Seo Yeon Kim

From Lagos to the World: The Global Domination of Nigerian Music Videos

Features Explore how Nigerian music videos transformed the global Afrobeats landscape....

04.06Seo Yeon Kim

5 Nigerian Hit Songs That Deserved More International Recognition

Features Explore 5 underrated Nigerian Afrobeats hits that dominated locally but missed...

13.04Seo Yeon Kim

Seo Yeon Kim

Posts by Seo Yeon Kim

Tems and the Power of Restraint: How Minimalist Songwriting Became a Global Afrobeats Weapon

From Lagos to the World: The Global Domination of Nigerian Music Videos

5 Nigerian Hit Songs That Deserved More International Recognition

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